Friday, October 20, 2017


The award-winning ensemble, AlmaNova, is an innovative flute and guitar duo presenting an eclectic program of chamber music. Flutist Jessica Pierce and guitarist Almer Imamovic are both masters of their instruments elevating the flute and guitar ensemble to the highest level of virtuosity and artistry. Their live performances are filled with energy and passion creating a “...graceful, intuitively choreographed display of seamless connection.” (Fresno Beehive). 
AlmaNova met in France while studying at the famed Ecole Normale de Musique de Paris. They continued their graduate work at the Royal Welsh College of Music and Drama and the USC Thornton School of Music. Since then they have had the privilege to perform extensively throughout the world including recitals in Paris, London, Sarajevo, Stockholm, Tijuana, San Francisco, Los Angeles, Chicago, New York, Kansas City, and San Diego. In 2014, AlmaNova will begin their first tour of Japan. 
AlmaNova’s music has been featured for various film and TV projects including Chuck, Human Target, and From Mexico with Love. Most recently, Almer’s song “Stani Draga” was chosen for the film In the Land of Blood and Honey, written and directed by Angelina Jolie. Most recently, Almer was honored to perform for former Vice President of the United States, Joe Biden and the Bosnia-Hercegovina Advisory Counsel in Washington D.C..
AlmaNova’s recordings have been described as “...pure musical pleasure” (Flute Focus Magazine) and have received much critical acclaim. Their first CD recording 'Debut' features original works by Mr. Imamovic inspired by the sounds and folk melodies of his native Bosnia. It was recently honored by the largest worldwide independent music organization, Just Plain Folks, receiving Best Instrumental Album, as well as Best Instrumental Song, for ‘Sarajevo Nights’. Their second CD, ‘Classic Giuliani’ was awarded Critic's Choice, by American Record Guide calling it “...some of the best [Giuliani] I've heard”. ‘After Hours’, explores the music of Macedonia through thoughtful arrangements and more original compositions by Mr. Imamovic and Ms. Pierce.  In2012, they released their first holiday album “AlmaNova: The Christmas Album” featuring original and inventive arrangements on beloved Christmas classics. 
AlmaNova Duo’s BLOG, “A Musical Journey” was #20 in the “Top 30 Flute Blogs on the Planet” by Feedspot.
Jessica plays Sankyo Flutes and Almer plays Jose Oribe Guitars.

Tuesday, October 3, 2017

AlmaNova Duo live in Monterey, CA October 27th

AlmaNova in Concert 10/27:

Dear Friends,

we are so happy to be back in Northern California at the end of the month. The concert will at beautiful Hidden Valley Music Seminars in Carmel Valley, CA.
We are looking forward to play and premier few brand new pieces composed this summer :)
Carmel Guitar Society is organizing the masterclass  on Saturday morning for the local guitarists and flutists. Hope too see you all very soon!

Here are the details:

Concert: Friday, October 27th at 7:30pm (doors open 7pm)
Where: Hidden Valley Music Seminars
104 W. Carmel Valley Road
Carmel Valley, CA 93924
Tickets: $30 ($20 students)
To buy tickets please call: (831) 375-2486

Masterclass: Saturday, October 28th at 10am
Where: Carmel Guitar Society
To perform please call:  (831) 375-2486

With love,
Almer and Jessica

Sunday, October 1, 2017

AlmaNova Duo BLOG has been rated #20 in the WORLD for the top flute-related blogs and websites!!!

NEWS!!!! Our AlmaNova Duo BLOG has been rated #20 in the WORLD for the top flute-related blogs and websites!!! Check it out if you haven't already! We are honored!

Wednesday, July 19, 2017



We are extremely proud of our Sierra Madre Music July 2017 Student of the Month, TREVOR!  Trevor is currently a drum student of Danny.  He had his heart set on participating in a Summer Rock Camp session but all the drum slots were taken!  So, instead of giving up, he accepted Almer's challenge of learning the bass guitar!  This musician-extraordinaire learned to play bass in a WEEK!  He rocked the final concert with a flawless performance!  A smile never left his face the entire week and he was up for any challenge. It was truly an amazing feat!  GO TREVOR!!!!  With drums and bass under his belt, he can now officially OWN the rhythm section :)

A little bit about Trevor: His favorite band is Led Zeppelin but also loves Vivaldi :)  He enjoys listening to music because it makes him feel happier!  His favorite part about being a musician is the point where you can really get into the song you are playing.  We also all discovered at Rock Camp that he is also an expert chef.  He and his sister Coco brought in cookies to share that they made from scratch! Delicious!

Trevor's Practice Tip:  Always work on the hardest part first before you get too tried :) And...if you love the song you're playing it won't seem like work!

Great words of advice from this Renaissance Man.

Thursday, June 15, 2017


We could not be more proud of this group… They started our first ever Sierra Madre Music all girls rock band… And believe me, they ROCK! You can hear them June 25 at our special Concert in the Park performance! They are coached by Dominic our teacher extraordinaire :)

Friday, May 26, 2017

Almer visits great guitar luthier Mr. Jose Oribe

Recently I had the great pleasure to spend a day with Master luthier Mr. Jose Oribe and his wife Juanita playing some of their amazing guitars. I was just blown away by the quality and sounds of their guitars-truly the best instruments I played in my life 😎

It was fun and I really enjoyed visiting Mr Oribe shop. He is one of the world leading guitar makers and wonderful person. 

It's so nice to see husband and wife building guitars together for over 55 years side-by-side and then playing their creation. It's very beautiful and special 😎 their love and care comes trough the guitar the moment you play it ❤️

Thank you for a beautiful day!

Wednesday, April 5, 2017

New scores available @

Kay's Dream and Zapjevala Sojka Ptica, the songs from our "Journey for Flute and Guitar" album are now available for purchase on our site. Please click here to go directly our store page.

Monday, March 20, 2017



We are thrilled to announce the dates of Sierra Madre Music Summer Rock Camp!  We are now in our 5TH season!!!

Due to its popularity, we have added more sessions.  Please be advised that we may ask some students to audition for a spot.  We are limiting each session to the following instrumentation:

1 drummer
1 bassist
3 guitarists
3 singers
1 keyboardist
1-2 instrumentalist other than guitar

All sessions are Monday thru Friday, 9am-12noon.  The final concert and pizza party will be held each Friday at 7pm.

Please reserve your spot soon!  Applications are available at the front desk!


$299.00 for non-SMM students
$269.00 for SMM students
$249.00 for returning Rock Camp students



JUNE 19-23


JUNE 26-30


JULY 24-28


REHEARSAL click here
CONCERT click here

Saturday, March 4, 2017

Abram and Almer in D.C. performing for former VP Joe Biden

Amazing evening in DC. :) Abram and I played for ACBiH and special guests including former Vice President Joe Biden, who gave a truly moving speech. He was honored by ACBH’s “Lifetime Achievement Award” for his steadfast moral leadership and dedication to ending the genocide and ethnic cleansing in Bosnia and Herzegovina.
More info click here

Monday, January 9, 2017

Student of the Month: Evan!

We are excited to announce our Sierra Madre Music, January 2017 Student of the Month:


Evan has been a guitar student here for a few years already and has blossomed into an amazing musician! He is a founding member of the rock band "The Golden Aces" where he plays lead guitar alongside his band mate Charlie.  They are an amazing duo within the group....working together like real side-by-side guitarists, trading riffs, having fun and encouraging each other.  Evan studies with our master guitar instructor, Tyler.  Tyler is always impressed with Evan's drive, focus and positive attitude.  He is a Sierra Madre Music SUPERSTAR!!!

We had a chance to speak with Evan and here's a little bit more from our Student of the Month!!!!

A: When I was 8 yrs.old I chose the guitar because I felt like it was an instrument that really stood out and felt it was important to music.

A: I love th freedom and the diversity to be able to stumble upon something new and create a whole new sound.

A: Classic rock like Led Zeppelin and older pop/rock like ELO

A: It has given me an appreciation for the opportune city I have to play guitar and learn more about music.  I also have met some great friends like my bandmates and teacher at Sierra Madre Music!

A: This can always be something I could do more of!  Make the time to's the only way you can become better because you can always improve!


Sunday, November 27, 2016

Business Profile: Sierra Madre Music

Students of Sierra Madre Music benefit from world-class lessons as well as ample opportunities to perform at local venues – Courtesy photo
By Emily G. Peters*
Sierra Madre Music is making a mighty musical impact with the help of its owners, award-winning musicians Almer Imamovic and Dr. Jessica Pierce. Founded as an extension of the duo’s heart for music, the couple elevated the offerings of a small-town music shop with their impressive musical background. Imamovic, a classical guitar professor at Occidental College, obtained degrees in music from Royal Welsh College, USC and Ecole Normale de Musique de Paris, where he and Pierce met. Pierce is a skilled flutist and chamber musician, holding her doctorate in musical arts from USC. With their ensemble duo AlmaNova, the pair has traveled everywhere from Mexico to Wales showcasing their musical mastery. Yet their desire to raise a family and establish an outlet for their shared love of music education led them to launch Sierra Madre Music in 2012, paving the way for a new musical movement in the city.
The shop is more than just a place to purchase, rent or repair an instrument. It’s a harmonic hotspot for the city and surrounding neighborhoods. “Sierra Madre is special—an intrinsically artistic community,” said Pierce. “People living here care about their kids, their education, and they’re proud of where they live. Giving them access to world-class music education and supplies without having to travel or deal with big stores—it was something that was needed.”
That respect for artistry helped Pierce and Imamovic focus on providing the highest-quality of musical instruction while still remaining flexible to the needs of their clients, stocking musical necessities as well as fulfilling special requests. Their gifted staff, most of whom posses at minimum a Master’s degree, offer classes in guitar, bass, ukulele, piano, drums, saxophone, violin, flute, clarinet, trumpet, voice, music theory, rock band and more. Students as young as three all the way to octogenarians have joined the Sierra Madre Music family, proving you’re never too young or too old to learn.
The Sierra Madre Music team is also busy developing the music scene in the city. Their new collaboration with Sierra Madre Playhouse begins Dec. 18, bringing world-class concert performances to the local stage, with more events slated throughout the year. Students in their musical outreach program host monthly recitals at nearby Kensington Assisted Living Residence, while student bands showcase their artistry at gigs in town and in the city’s “Concert in the Park” summer series. What’s more, Sierra Madre Music’s curriculum will soon expand beyond performance with offerings in music appreciation, music history, and even a course on the Beatles.
Ultimately, it’s the camaraderie of performance that Pierce finds to be the heartbeat of their organization. “That’s what keeps it exciting for the students—not just the practice, but to create and play music with others,” she said. And as Sierra Madre Music moves into its fifth year, it’s an exciting time for anyone to become a part of this musical movement: one chord progression at a time.
Sierra Madre Music is located at 280 W. Sierra Madre Blvd. in Sierra Madre. Learn more about their services at Sierra Madre Music or call (626)316-7017 or go to and follow them via Facebook and AlmaNova Duo’s YouTube channel.

*Article published in Pasadena Independent by Emily G. Peters. Click here for the original published link.